Brands stomp Parquet In the field of

The products were manufactured without a mark to give them identity, which in many cases induce consumers to base their decision on the timing of the price factor, there was no apparent reason to differentiate between articles, regardless of frame within a given category product (eg oak parquet 14mm thick). There was much less packaging concept, which currently in use to give an impression of quality as well as other differentiating factor in terms of colors that identify the brand. The products were packaged in simple seals, at most covered with plastic so that they remain unaltered in the distribution stage logistics.

The differentiation of quality was known only by the distributors and retailers, who could recognize a good product but is generally not associated with any brand membership. Hence the great importance of retail stores, the customer accepted without regard to expert advice offered to the retailer who had come by recommendation.

Today, with the evolution and revolution in the field of laminate and parquet laminate flooring, farmers have known apart from its competitors by creating and imposing barriers to trade mark counterfeiting. The brand has become an important strategy to protect and differentiation for manufacturers.

The sense of belonging, status, identity, emotional beginning to effectively captivate the minds of consumers in their decision-making, this is taken into account by manufacturers to position brands.

The badges provide the consumer leading a number of advantages over low-end competitor, among other attributes can be mentioned as an innovation, warranty, quality, reliability, track record, reliability and diversity.

With the imminent introduction of new distribution channels, especially the internet today's consumer not only has the opportunity to purchase an item at prices significantly lower marks, but you can learn about their characteristics, even globally.

Among the brands of laminate parquet and floating platforms most relevant Spanish market presence we can mention the following (in alphabetical order):

Berry FloorEggerGalparketHaroKhärsKronoswissMeisterParadorPergoQuick StepWitex

We're probably unintentionally omitting some if not many more that made up this select listado.Cabe mention that some of these brands produce only natural wood floating platforms and other produce laminated parquet and in other cases the whole mix.

In the online catalog Europarquet can acquire these famous brands with significant discounts and direct delivery to your home.