Bounce: Everything You Should Know

If you are a webmaster looking forward to optimize your site, safe to use many tools that allow you to see beyond the obvious. One such tool is Google Analytics, and one of the most important indicators that this Google tool gives you the Bounce or Bounce Rate (BR). But if you're just starting out and want to learn more, then I recommend you read the post: What is Google Analytics and because it is the castle, where he also will learn how to sign up. 2 In either case, this article will interest you as it tries to answer some questions regarding this index.

What is bounce rate?

The bounce rate is a term traffic analysis of a site that represents the rate (in percentage) of people who have left the site even before it finished loading the first page. What you're saying this data is what percentage of visitors leave the site without seeing a second page. The sites I know have bounce rates between 50% and 70%. This means that most users give up before loading the first page.

Why think of a rebound?

There are several reasons that can cause a rebound. Some are the following:

The visitor clicked on one of the anuncios.El visitor clicked on the "Back" button of your visitor closes his navegador.El navegador.El visitor clicked on any of the links externos.El visitor uses the search box on your browser.

In cases where the user defines as certain site home page, ie the page that loads every time you open your browser, this fee may be distorted. But overall it is a certain and important factor.

What is the advantage of knowing the bounce rate?

It is an important aspect of SEO because it can help verify various aspects of a site, from its ease of use, to the quality of its content.

The main pages of a site have the role to guide and direct visitors to the rest of its contents. With the result of the bounce rate is possible to analyze the weaknesses of a site and from there you can make adjustments to improve the structure and optimize the site.

How can you interpret the results of calculating the bounce rate?

It's really difficult to have a bounce rate under 20%, somewhat higher than 35% is to pay attention and for 50% (or more) is worrying. But let that mean each of the following ranges:

0% - 20%: This is the dream result for most webmasters. The bounce rate is exceptional. Its content is very focused on your target audience and also has good quality.

21 to 50%: Are the results obtained by the majority and are considered normal. You can improve the bounce rate by adopting optimization techniques, and focusing on a particular niche. It is important that the definitions of the metatags are relevant with respect to related content so that visitors are not surprises when looking for something and find something quite different.

51 to 100%: Beware! These results are very bad. The bounce rate is very high, visitors are rejecting what is presented in the content. Be especially careful about the content, since in addition to quality are the key to success.

Now that you know how important is the bounce rate, I hope you put more attention and you'll know that something is wrong or the best you have an excellent site.