Tuesday, September 4, 2012
Drive your retail business through a downturn
Many sellers of small businesses are worried about all this talk of a recession. Some analysts predict that there will be a recession at all, but instead we have a long period of much slower growth. In both cases, the one with the high prices of fuel, gas bills largest and food prices, customers are more likely to have less cash ready to hand over the cash register.
Here are some strategies you can use to get your retail through this patch in one piece ready for economic recovery that will hopefully come soon.
Opening Hours
Close the early days is guaranteed to be slow so that you can open more hours during the busiest days.
Store layout
Redesign the layout of the store so that the elements are more prominent at low cost. Look at ways to improve the lighting in your store so that the screens are brighter and buy some lights so that all areas are well lit.
Inventory
Find suppliers who can meet your needs just in time so that you can carry lower inventory, but more often for less. Markdown and move the lines of sale more lenses, in order to make space for the objects of value faster moving. Get rid of all the fallen and monitor how fast or slow each element moves so you can use the best areas in the shop for the stock is moving faster.
Special Offers
Introduce discounts, how to buy 3 for the price of two to persuade customers to buy more. Offer special promotions of the day, week and month, so that customers do not often feel that if a deal could be missed. Introducing loyalty cards so that regular customers get preferential treatment.
Staff
Reduce the number of full-time employees and to hire more part-time. Train personnel in order to have better product knowledge and know how to treat your customers better. These two strategies combined, will give your company more flexibility to deal with any expected slowdown.
Costs
Consider all the costs out and be ruthless with unnecessary expenses. Check your energy suppliers, telecommunication providers and courier companies, and if not more competitive, quickly switch to low-cost operators. Monitor all invoices paying particular attention to the top ten that probably account for more than 80% of all your expenses.
Cashflow
Buy as much as possible the credit and reduce the amount of goods sold on credit. Cash is king and having at hand a bit 'will mean that you can cope better through any downturn and take advantage of special offers from your suppliers whenever they arise .......
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