Want more traffic? Create your web site ready to receive visitors

Customers often call when they are thinking of starting a new business. Usually
start by asking: "I have to pay to drive traffic to my website? Pay-per-click?
Overture? A service EzineArticles? "

If used wisely, these methods drive traffic to your website. But will your web site
be ready to receive visitors? What do you do when guests do you see?

To get the most bang for your buck, you must work backwards.

(1) Create a selling machine.

Before you drive traffic to the site, turn your website into a selling machine. Will
convert visitors to buyers? There is no point in driving thousands of tire kickers for
come and visit your Web site. And there's even less reason to pay for them.

These days, more and more sites have begun to use simple sales letters on
all their web pages. They sell electronic books, consulting services, and audio courses
products.

The sales letter approach offers two advantages. In the first place, probably sell more (if you
have a good sales letter and a product that fits a real need). Secondly, it is possible
monitor the success and test how to tweak your sales letter.

(2) Designing a way to collect e-mail messages.

So, you say, the next step is to develop a killer web site, right?

Wrong! When visitors come to your site, you want to collect e-mail for your
ezine list. You want to add to your customer base and take the first step to
create a community of enthusiastic fans.

So before you create the website will become a selling machine, create a concept ezine and a tasty gift that will motivate visitors to sign up for
ezine.

Without a way to collect email addresses and build a community of enthusiastic fans,
your site is like a bicycle: the basic transport, but it does all the work. Add an e-
mail collection and you have an engine marketing - how to switch from cycling to
a motorcycle. Vroom!

(3) Get testimonials.

You can increase sales exponentially with improved copy. But to move into high gear
you need strong evidence.

Killer Testimonials are signed with a real name and identification information. They
talk about results for the money, love or health. And the only stress
how they provided information or services.

(4) Test your target market.

But wait - where you can get testimonials if nobody buys? Do you know if
clients and customers are willing and able to buy your services?

If you're offering a service, see if you can get a few paying customers before opening
a website. If you offer a product, waiting to see if customers ask: "Where can I find
more? "

Sometimes you need to check them aggressively. Offer good early-bird discount (but not
practice). Set a low-cost test and see what response you get.

(5) Choose a target market with spending power.

Now we come to the heart to work backwards. You need a profitable niche:
potential customers who want what you offer and who have the motivation and
means to pay.

Some markets are used to spending money. I was told that people who are
and album quilts are often eager to buy supplies, guides and tips.

But some markets simply do not spend. Some have price caps so it's difficult to charge
enough to earn a significant income.

And sometimes appreciate the confidence so strong that you will not get big
testimonies. You'll need to rely on word-of-mouth - and a website can not be your
best marketing tool.

Sometimes you're a really good measure for a market because of who you are. Twenty
years with an advertising agency would lend great credibility to your marketing
consulting services. Someone who rose from the mailroom to the vice president in five years
could create an office of coaching service policy.

So, plan backwards. From a market that values ​​who you are and what
offer will be the first step in a chain that leads to the community of enthusiastic fans and a
money machine site which enjoys more traffic ....