Relationship Marketing - Appreciation wins Autopromote

Relationship Marketing teaches that "the appreciation of self-promotion wins." What does this mean? It means that people no matter how much you know until they know how much you care. If it sounds a bit 'sappy, he is, but it is the key to building your business relationship. We all know that people want to do business with those they like and trust, we have been taught that the greatest sales trainers in the world. How can we convince people to trust us and how? Showing appreciation. A simple thanks goes a long way to win the trust and respect of someone who is doing business. Did you know that the first two reasons why a person stops doing business with you?

The first is that you felt you took their business for granted - you have not shown any appreciation. The second is that they forgot about you! We all work hard to get a new customer, that we sometimes forget the most important part of the business is now to develop the relationship with that customer. How many times you get a thank you note, or a thought of you card from someone who has worked with you? Do not know about you but when I go to my inbox, is a rare opportunity to find a personal card. In fact, 97% of the mail we receive is junk mail, only 3% is personal! When I speak in front of groups, I always ask: "when was the last time you received a ticket from someone who has worked with you, was not your birthday, it was not a party or special occasion, and didn ' t have a business card or logo on the inside? "I rarely see anyone raise their hand.

Relationship marketing is taught to stay in touch with people who have done business with, and to show appreciation and gratitude on a daily basis. Too much, and e-mails and newsletters that we receive are self promoting. Personally, I do not care how big someone's product or service is, I just wanna know how I can benefit - and I know that my business will not be taken for granted.

If you are looking for marketing to implement in your current company, here are some suggestions.

1) Start sending an unexpected card every day is a prospect or a customer. A card is an unexpected real card (not e-cards) that shows appreciation and gratitude to that person. There will be no logo or business card, and no mention of business. A simple paper "Thinking of you" is good. Do this every day and see what happens.

2) When you start to send anything to your customers and clients - ask yourself: "What should I do with this piece of mail, if you've received?" If you want to keep it, then go ahead and send it! If you launch it, I would reconsider sending it!

3) Be genuine and sincere in what you send to people. Really care about their activities and the relationship, and you have a customer for life.

The people who implement and use the principles of relationship marketing will grow their business, reduce their advertising budget, and their customer loyalty up. Remember, people do not care what you know, until you know how much you care. Little things make a big difference! ......