Marketing Tips

When you own a small business, you wear many hats. Not only are the owner, but also the bookkeeper, sales personnel, the media buyer, accounts payable / receivable person .... and the marketing department. Marketing plays a very important role in business success. Here are some tips to help you. If marketing is fairly new for you, a good starting point is the learning of P 4 and C 3.

The 4 Ps stand for:

Product-What will make potential customers choose your product or service? Why Current customers will continue to do business with you?

As price-competitive are your prices?

Placement-The photo shows the product (s) in the right places?

Promotion-How are you promoting the product and / or service? You need a nice mix media.

The C 3 is synonymous with:

Company-What are you doing to make your company the best possible? You're looking at the future and how it will adapt to a changing world?

Customers-You know what your customers want and are you providing?

Competition-How can you beat the competition?

One of the best things you can do for your business (which will help greatly in your marketing efforts) is to have good word of mouth. I believe that word of mouth can make or break you. When I owned my own business building, someone told me that the good word of mouth, you get to 10 jobs, but bad word of mouth will lose 100. I think this is true. Good word of mouth spreads quickly, but bad word of mouth spreads twice as fast. This can seriously damage your reputation, and do not want to go down this road. There is a rule in business called the 01/05/55 rule. This means that when a person has a good experience, tell 5 people. These 5 people will say every 11 and so on. This is how fast it spreads by word of mouth!

How can you be sure your customers will give you good word of mouth? Do whatever it takes (within reason) to keep customers happy. Provide a good product and / or service at a good price, and most of your customers are happy. There will always be someone that no matter what you do, you can not please. So what to do about it. Realize that the customer is always right, but you as the entrepreneur should always take the high road. There is a middle ground.

Also, try to repair bridges and burned If you have offended someone (or made someone angry) in the past, put forth the effort to make amends. In this way you could easily reverse any bad word of mouth. You are not going to satisfy every single customer, but if you do not mind "99.9%", you are doing wonderfully .......