Affiliate Manager Guide to Creative

This is Affiliate Chapter 5, Guide to Creative Manager, affiliate marketing success for merchants.

This chapter was originally called "Select the model of your program." I wrote this book long ago, and I do not remember why I used that title, but I would say that more properly should be called something along the lines of the Affiliate Manager Guide to Creative.

However, creative affiliate program can come in all shapes and sizes. As regards the types of creativity to offer your affiliates, I would suggest voting on what your affiliates want and need.

The Interactive Advertising Bureau (IAB) provides guidance on the ad units. You should consult this list of ad formats to be sure they are compliant.

One complaint I often hear from the affiliate is that there are only animated banners available through an affiliate program. Be sure to make static options available, too.

In addition to providing banners and text links to your affiliates, there are a number of other creative types who can apply to your affiliate program.

If you have a product line, you should have a data feed. The different affiliate networks have their own format data feed, but it is a universal format.

Creative video as an affiliate is gaining in popularity. If you're running an affiliate program for a brick and mortar companies and some existing commercials, you might want to make those available to affiliates.

Otherwise, you might consider investing some funds in creating some videos for your affiliates. A seller has a look at WebVideoZone. They allow you to create a video viewer and brand to make the videos clickable affiliate links.

How to get more progressive with smart phones as vehicles for affiliate marketing mobile creative area of ​​focus deserves some attention.

A few years ago, CAN-SPAM has had a significant impact on the number of affiliate programs that offer only e-mail creative, but this is an area that is bouncing back. Companies like LashBack and UnsubCentral allow advertisers to monitor and safeguard the process.

You should also put in place policies for search engine optimization practices and referral offer on pay per click search engines. Indicate whether franchisees can bid on brand terms, as if they are allowed to use trademark terms in title and meta tags.

Content can be a great creative type, that affiliates can use in newsletters. Generally, you want to alert members to put off the contents of an affiliate program on their site in order to avoid duplicate content problems with search engines.

Previously, I mentioned the guidelines for the IAB ad units. These principles apply to "traditional" sites, but not necessarily work for blogs. The format for some blog templates or themes is suitable for ad sizes unique to blogs. Do not wait for affiliates to ask these strange dimensions - ask them if there are dimensions that do not want the current offer.

Finally, let your affiliates know how to create redirect files, such as meta tags or redirects. Htaccess. This is useful for your affiliates to be able to create short versions of affiliate links for weather text .......